EU to bridge the privacy gap between traditional telephone operators and online messaging services
The EU commission proposed to overhaul the 2009 E-privacy Directive to cover the online services and give users more control over the confidentiality of their communications.
The proposal encompasses the privacy opt-in rules for communication services like voice calls, VOIP, SMS, online instant messaging, and other internet based communications. User’s “effective consent” will be required for anything from so-called metadata to the content of communications.
It is worth mentioning the new rules will also allow telecom operators to commercialise data that was previously off limits to them.